The Old Man In The Sea(the Relationship Between The Old Man And The Bo :: essays research papers

Under close inspection, people have had a hard time agreeing what to make of Santiagos adventure in The old(a) Man and the Sea. Is it just a good tip tale? One brave opus, one big fish, sounds Biblical, but is it? Are we dealing with anyegory, or parable, or fable? If so, what is the parallel narrative, or message, or moral? Different people have arrived at different answers, But I believe that Hemmingway is trying to array the relationship between Manolin and Santiago. How that to the world Manolin can only be one person yet to the world Manolin can mean everything.     The act of catching the fish is bound to the act of losing the fishthe red blood released by the mortal blow is the green light for the sharks. Whether he catches the fish or whether the fish snaps the extraction and escapes, the old man will not be able to bring the meat home. The fish is lost, either way. But the two scenarios are not equal. The man is welcomed back into the esteem of the fishermen, into Manolins company on the fishing boat, into society, solely because he broke with society and went out "too far", out beyond all others. He gains only by losing. This old man will never again chase marlin for days on end. He wont have to, because for the rest of his days he will have Manolin with him not only physically but mentally because of the fact that he knows Manolin will stick with him no matter what. level off if the odds are against him, and the two of them will catch big, but not giant-sized, marlin with the relative ease known as teamwork.      One could also make a case that the old man has neither gained nor learned anything. He did not care when the other fishermen mocked him so why should he care if they praise him? He had Manolins love before and he has it still, and the love and support of that one special person can mean so much to someone, and give them the confidence to go on. He had been a champion before, as an arm -wrestler, and knew he could be a champion again, as a fisherman even though in Manolins eyes he was always a champion. He was right, and has the skeleton to prove it. He had badly luck before he hooked the marlin, and he has bad luck after he kills the marlin.

My Teaching Style Essay -- Education Teaching Teachers Classroom Essay

My Teaching Style Pragmatist teaching style is the best way to get my style of teaching. I leave alone involve the kids in hands on encyclopaedism. I want to be an educator because I want to make learning more fun for the children. I also love to work with children. I re onlyy like to work with children, and I would like to work with the children to abet dampen them in school. Working with children in helping them learn makes me feel great. I am more of a progressive when it comes to my philosophy of reading. I think you should have got children based activities in the classroom. Children should have more hand-on activities to help them learn. I think the teacher should deal with the small problems there in the classroom, and not involve the berth. Involving the office too much could result in losing control of your classroom. In my classroom I will have the seats arrange in a semi-circle because all the students can see you and the ch alk-board easier. It also prevents the children that like to sit in the back of the classroom. It will involve everybody in the learning process. I will have air boards up according to the time of the year it is. In the fall, I will put up leaves on the bulletin board to show the leaves ar changing, and they are falling off the trees. For winter, I will put snowflakes on the board to show it is cold outside. For spring time, I will have the leaves coming onto the trees, and show how the things outside are changing back to green. I will have projects going on throughout the year. I will have children play games to help them study for upcoming test. I will have items on a bulletin board to show how well the children are behaving. I will pay off ... ...elp me out in a lot of slipway. I am planning to continue my education by going onto graduate school. I am hoping that furthering my education will have a positive effect on my teaching style. My mentor teach er will help me further my education in ways of them teaching me the ways of teaching in that school system. I will be willing to take in information from outside the classroom, and use it in my everyday teaching style. My development in the future will be helped out through my mentor teacher, and the efforts of the other teachers. I will bring my witness ideas into how I teach in the classroom. I will bring in new stuff to teach the students of how or not how to do things. I will always explain to my students, like the 9/11 tragedy, of the importance of what just happened in the world. I will make everything clear that is happening in the world.

Evidence of Dissociative Identity Disorder in Fight Club Essay

In the movie Fight Club we are introduced to an average, white-collared, middle aged man who is seemingly normal at first glance. However, it is clear that the narrator suffers from insomnia, anxiety, and depression very early in the film. The narrator attempts to combat these symptoms in a number of ways, however, the only way that he has found to be effective is by attending support groups on a nightly basis. The narrator soon creates an alter ego (though we do non know he is his alter ego until the end of the film) named Tyler Durden. Durden is more attractive, has a better physique, and is overall more confident than the narrator and Durden regularly takes control of the narrator without the narrators knowledge to carry out tasks that the narrator does not believe he has the power to accomplish. This use of dissociation is a defense chemical mechanism used by the narrator to remove himself from situations that may produce anxiety. The narrator has many instances in which he is not able to recollect things that happened that day or in previous days, such as having sexual relations with Marla (the narrator envisions Tyler having sexual relations with Marla, while it is him having sexual relations with Marla). However, it is difficult to reason through whether or not he is having these store lapses due to a true dissociative identity disorder (DID) or perhaps due to physical damage that was sustained through his fighting. Although the narrator is seen consuming an alcoholic beverage on the first day he met Tyler Durden, it is not evident throughout the film that these blackouts/memory lapses are due to alcohol or other substances. As the film progresses the narrator continues to have issues related to anxiety and he a... ...rrators lack of prise for life, however, the general lack of respect for life possibly indicated that the narrator wanted to take his own life, or that the narrator felt indestructible and did not emotional state that his ri sky behaviors would cause an untimely death. It is also unclear at the end of the film whether or not the narrator actually shot himself in the pointedness or if this was an intrusive symptom produced by dissociations. ReferencesBrand, B., & Loewenstein, R. J. (2010). Dissociative disorders An overview of assessment, phenomenology, and treatment. Psychiatric Times, 27(10), 62-69.Sadock, B.J., & Sadock, V.A. (2007). Kaplan and Sadocks Synopsis of Psychiatry Behavioral Sciences, Clinical Psychiatry (10th ed.) Lippincott Williams & Wilkins.Stahl, S. M., (2011). The Prescribers Guide. (4th ed.). New York, NY Cambridge University Press.

Television - Lost in the Unreal World of TV :: Media

Lost in the Unreal World of TVIn our modern society, two separate worlds exist. The first, the world of reality, is where most of our important life experiences take place. The second, however, is where nothing substantial exists. Nothing there can have whatever direct impact on our lives. This is the world of the unreal the world of television. television lures people in with wonderful stories that have very little or no application to the real world. Instead of teaching about how the world works, it replaces healthy human interaction. When people watch television, they receive only input. This does not help them good deal with other people, because it does not train them to respond. Doing things with other people is necessary to develop social skills, which must be used every day.Television does not will any workable context for behaving around people. Everyone knows that television shows are designed to be entertaining, not to show how actual people will react to certain(p) sit uations. When a person watches television, a mind is wasted. That person is throwing away time which could be used for a number of productive tasks. Which person, when asked what they did in life that was in reality important, would reply I watched as much television as I could?As similar their names might sound, a television is not similar a telephone. A telephone connects two peoples minds to each other, while a television only s mop ups pictures and sounds to one persons eyes and ears. In fact, if you let television rival your mind too much, it can cripple your imagination. You might have more images stored in your mind, but you will be out of practice for generating new ideas. Television does not provoke original thought.Sometimes television is deceiving because the watcher feels connected to a character on the screen. The observer begins to mimic the characters emotions, and feels satisfied at the end of the episode, as if something had really been accomplished. What the vie wer feels is just the opposite of what has happened.

Types of Parents and the Type of Parent I Am Essay -- parenthood, raisi

There are many types of parents in the world today. The types of parents could be classified advertisement in many different categories. I believe there are terzetto types of parents today the advisers, the eggwhisks, and the Drill Sergeants. In this essay, I will discuss and apologise each of these types of parents. I will also discuss the type of parent I believe I am, and how my parenting style may affect my children in the future. The Consultant Parents is a loving and logical parent that provides guidance and consultant services for children. They provide messages of personal worth and strength and rarely mention responsibilities. The Consultant Parents demonstrates how to give in care of self and be responsible. They share personal feelings about their deliver performance and responsibilities with their child. The Consultant Parents provides and helps their child explore alternatives and then allows the child to make his/her own decision. They provide the child with a time frame to complete their responsibilities. The Consultant Parents often uses lots of actions and real few words. They allow their child to experience intents natural consequences and allow them to serve as the teacher. The whirlybird Parents hovers over their children and rescues them from the hostile world in which they live. They provide the messages of weakness and low personal worth. The Helicopter Parents tends to make excuses for the child, but complains about the childs mishandles responsibilities. They take on their childs responsibilities and protect the child from any possible negative feelings. The Helicopter Parents will make decisions for the child and provides no structure, but complains to the child saying, After all Ive done for you The Helicop... ...g or almost doing and their parents do not do things for them that satisfy their own needs rather than the needs of the child. Therefore, in conclusion, there may be many types and styles of parenting today, my classifications for parenting types are three categories the Consultants, the Helicopters, and the Drill Sergeants. Each of these three parenting styles has their positive and negative aspects. I choose to incorporate a mixture of each style in the parenting and raising of my children. My style of parenting seems to be working very well thus far. I will have to continue in my parenting life and see how my parenting style will affect my children in their futures. Works CitedBanks, E. (2014). toddler Discipline - The Parents Guide To Toddler Discipline. Speedy Publishing.Levine, M. (2012, August 4). The New York Times. Raising Successful Children.

Why Do Managers Prefer to Pay Dividend in Cash? Essay -- Business, Sto

The study makes use of the financial data on Pakistani listed unwaveringlys for 2001-2008 to timbre at the objective behind distribution of cash dividends. Based on the analysis it is found that poorly performing firms listed on Karachi Stock Market (KSE) having large portion of non-tradable shares pay cash dividends. Because the holders of non-tradable shares (directors and block-holders) do not/cannot realize capital gains from positive change in the price of their holdings. The study finds that cash dividend distribution appearance of the poorly-performing firms is subjected to what the directors and block-holders prefer. The result advocates the findings of Faccio, Lang and Young (2006), Chen, Fung and Leung (2007) regarding cash channeling hypothesis.Key words non-tradable shares cash dividends cash channeling hypothesis1. IntroductionDividend policy for a firm means whether to pay or not pay whether to pay in cash, in stocks or both in cash and stocks and how frequently to pay. Why do firms distribute cash dividends when they hold on a decline in their earnings? Why not stock repurchases? Why not stock dividend? To look at this research issue, the research give evaluate the cash dividend distribution behavior of firms in light of different ownership structures having trading restrictions. KSE is a developing market of the region with not a sound regulatory framework. There is a shortage of managerial talent in the firms listed on the market. So it is reasonable to say that as compare to firms listed on the developed markets of United States and Europe, the firms listed on KSE do not observe good corporate governance practices generally. Louis Cheng, Fung Leung (2004). Moreover, to protect shareholder... ...ent variables i.e., Director Ownership, Financial institutions ownership, Block-holders ownership to examine the congenator with the dependent variable which is Cash-Dividend-to-assets. But there are some other variables that also affect the cas h dividend distribution behavior of a firm. To control for that forcefulness the study include those variables in the model. The control variables are Debt-to-Assets, Free Cash Flow per Share, Free Cash Flow to Assets, Earning per Share, Size of the firm and Return on Assets.4. Results and Discussion4.1 Descriptive StatisticsTable 4.1 provides summary statistics of Cash Dividend to Assets, Director Ownership, Financial institutions ownership, Block-holders ownership, Free Cash flow to Assets, Earnings per Share Debt-to-Assets ratio, Return on Assets and firm size (LnAssets) of the sampled firms for the period 2001 to 2008.

Why Do Managers Prefer to Pay Dividend in Cash? Essay -- Business, Sto

The study makes use of the financial data on Pakistani listed firms for 2001-2008 to look at the objective behind distribution of cash dividends. Based on the analysis it is found that poorly performing firms listed on Karachi Stock Market (KSE) having larger portion of non-tradable shares pay cash dividends. Because the holders of non-tradable shares (directors and block-holders) do not/cannot realize capital gains from positive change in the price of their holdings. The study finds that cash dividend distribution way of the poorly-performing firms is subjected to what the directors and block-holders prefer. The result advocates the findings of Faccio, Lang and Young (2006), Chen, Fung and Leung (2007) regarding cash channeling hypothesis. get wind words non-tradable shares cash dividends cash channeling hypothesis1. IntroductionDividend policy for a firm means whether to pay or not pay whether to pay in cash, in stocks or both in cash and stocks and how frequently to pay. Why do firms distribute cash dividends when they observe a decline in their clams? Why not stock repurchases? Why not stock dividend? To look at this research issue, the research will evaluate the cash dividend distribution behavior of firms in light of different ownership structures having trading restrictions. KSE is a developing market of the region with not a sound regulatory framework. There is a shortage of managerial talent in the firms listed on the market. So it is reasonable to say that as compare to firms listed on the developed markets of United States and Europe, the firms listed on KSE do not observe good corporate governance practices generally. Louis Cheng, Fung Leung (2004). Moreover, to protect shareholder... ...ent variables i.e., Director Ownership, Financial institutions ownership, Block-holders ownership to examine the relation with the dependent variable which is Cash-Dividend-to-assets. But in that location are some other variables that also affect the cash divid end distribution behavior of a firm. To rig for that effect the study include those variables in the model. The control variables are Debt-to-Assets, Free Cash Flow per Share, Free Cash Flow to Assets, Earning per Share, Size of the firm and Return on Assets.4. Results and Discussion4.1 Descriptive StatisticsTable 4.1 provides digest statistics of Cash Dividend to Assets, Director Ownership, Financial institutions ownership, Block-holders ownership, Free Cash flow to Assets, Earnings per Share Debt-to-Assets ratio, Return on Assets and firm size (LnAssets) of the sampled firms for the period 2001 to 2008.

How Does Harper Lee Portray Atticus Finch as a Good Parent?

Mufasa, the father of Simba, from Disneys The Lion King is a perfect moral of many desirable qualities. Whenever Simba needs someone to comfort him, Mufasa knows what to do to wreak Simba feel better. Likewise, when Simba acts out of hand, Mufasa knows when he should reprimand Simba and when Simba is just being a dizzy cub. Mufasa comes off as strong, brave, wise, patient and, most importantly, a model of a respectable parent. Just similar Mufasa, genus genus Atticus Finch also possesses many desirable qualities much(prenominal) as patience, understanding, and bravery.In TKaM, Harper Lee uses the character of Atticus Finch to illustrate the qualities of frank parenting. Atticus realizes that losing his temper with Jem and lookout man over small incidents is not part of the qualities of good parenting because, by means ofout TKaM, he does not lose his patience with his children. While on the other hand, there is suspicion that Bob Ewell does the opposite by beating Mayella Ewe ll, his daughter. From the counterbalance itself, Harper Lee makes it clear, through a conversation between break away Maudie Atkinson and Scout, that Atticus does not treat his children like Bob Ewell does. girlfriend Maudie explains to Scout that most race have split personalities one for at home and one for in public. Scout cuts her off by saying, Atticus dont ever do anything to Jem and me in the house that he dont do in the yard (46). Scout defends Atticus because she gets into trouble quite a lot, scarcely, even then, Atticus would never lift a finger against her or Jem. Not only does Atticus rarely ever have a fit over Jem and Scout, but he also can maintain his composure and patience with them. Scout, like most young children, al airs needs her opinions heard until she either receives an explanation or has her way.An spokesperson of this would be Scouts first day of school where she finds herself frustrated from her teacher constantly reprimanding her. When she gets ho me, Scout recaps the day for Atticus and tells him that her teacher does not want Atticus to read with her at home. She channels her anger by complaining about her distaste for school while Atticus patiently hears her out and replies by calmly saying, If youll concede the necessity of going to school, well go on reading every night just as we always have. Is it a bargain? (31) Atticus could have easily lost his temper with Scout, but, instead, he appealed to her interests. This shows that Atticus likes to make his children happy and that, as a parent, he knows when he must be angry, and when he must show compassion. Showing Atticus as a father who does not lose his patience with his children over silly things is just one of the many ways that Lee portrays Atticus as a good parent. Atticus wants Jem and Scout to grow up with good morals, and one way he does this is by exposing them to an important quality, bravery.An example of this is when Atticus goes against the townspeoples belie fs by accepting the case of Tom Robinson. This results in negative comments towards Atticus family, and his children have to put up with it. One insult from Mrs. Dubose makes Jem so mad that he destroys her Camilla bushes, and his punishment is to read to her for a month. Old and addicted to morphine, Mrs. Dubose wants to try to overcome her addiction before she dies. Sadly, Mrs. Dubose passes away(predicate) shortly after Jems punishment ends and, in an attempt to explain why he made Jem read to Mrs.Dubose, Atticus says, I wanted you to count on what real courage is, instead of getting the idea the courage is a man with a gun in his handMrs. Dubose won She was the bravest person I ever knew (112). Atticus, as a respectable parent, wants Jem to see that true bravery is facing up to lifes problems and fixing them in the best way possible. In the same way, Atticus shows his children the meaning of bravery when he turns the other cheek to Bob Ewell. Even though Bob Ewell has won the case, he wants to make his distaste for Atticus clear.So Bob Ewell spits in Atticus face and says that he will get him, even if it takes him the rest of his life. The children hear of this incident through Miss Stephanie and are concerned about Atticus safety. When they question Atticus about it, Atticus does his best to comfort them by saying, We dont have anything to worry from Bob Ewell, he got it all out of his system that morning (218). Knowing that Atticus, their parent and example, can be brave at a time like this gives Scout and Jem the encouragement to let go of their worries and not let the tension in town make a motion them.Lee has Atticus expose his children to true bravery through Mrs. Dubose and Bob Ewell to show that Atticus does have good parenting qualities. Through Atticus Finch, Harper Lee illustrates the qualities of good parenting in TKaM. Such as when Scout explains to Miss Maudie that Atticus would never raise a finger against either her or Jem because he do es not act differently in public than at home. Also, when Scout whines, Atticus does his best to please her because he understands that losing his temper will not help the problem.In addition to that, Atticus exposes his children to true bravery through Mrs. Dubose by wake them to face up to their problems. In the same way, when Atticus turns the other cheek to Bob Ewell, he teaches his children to be brave and not let anything negative affect their lives. Atticus Finch, just like Mufasa from The Lion King, is a patient, wise, and brave father, and he definitely does portray the qualities of admirable parenting.

Role of agriculture

Agriculture is the dominant activity of poor countries such as Zimbabwe, which enhance our understanding of the dualistic. In the amplification of agriculture in economic development, a leading question is how agriculture contributes to economic growth and there seems to be a paradox in the role of agriculture in economic development. A well- known economist Simon Kuznets played an imperative role in coming up with the roles of agriculture to economic development these embrace project function, foreign exchange contribution and the market contribution.The clownish sector has preserved its view in the contribution to Zimbabwes economic growth as seen by its appreciable contribution to the national Gross Domestic Product. For example, it has been eminent that the homespun sector has made a convincing contribution to the national fiscus which was disturbed by unreliable rainfall patterns which hit some parts of the country in the last season. Also, agriculture has maintained po le position in terms of its stimulation to economys growth, having contributed 33, 9 per cent to the countrys Gross Domestic Product in year 2010.Labour contribution, as one of the major macro-economic objectives of any government to diminish unemployment, agriculture plays a trivial role in economic development through the transfer of labour from the agricultural sector to other sectors of the economy, particularly to the industrial sector. In Zimbabwe agricultural sector stipulates income and employment not far from 60% to 70% of the total population, accordingly agriculture is indeed an economys beef in Zimbabwe.Simon Kuznets also emphasized that the marginal productivity of labour is zero or close to zero, which convey that when the marginal productivity of labour is zero, we passel use the available labour that is from agricultural sector without affecting other sectors of the economy, which then advantage the economy as a whole. Foreign exchange contribution, despite the st atistic that Zimbabwe is currently using the multicurrency system, therefore it still demands foreign currency in-order to import capital from other countries.The exportation of agricultural merchandises can resource the economy with foreign exchange for purchase of capital goods. In Zimbabwe most of our export earnings emanate from the agricultural sector with an input of about 40% of our total export earnings. The major contributors to the agricultural sector in Zimbabwes export are cash-crops such as tobacco and cotton, though cotton was not selling for this years harvest. Industrialization contribution, a large and cumulative segment of economic growth during the process of development can be qualified to agricultures contribution to agribusiness.These undertakings of the agricultural sector provision the production, marketing and retailing of foodstuff, clothing, beverages and other associated goods for both domestic consumption and exports. harmonise to Davis and Goldberg (19 57), thus primary agriculture grows and evolves, reflecting agribusinesses, while agribusinesses grow and evolve reflecting primary agriculture. Also provision of raw materials to industries by the agricultural sector moderates the rate of imports of a country, thus may as a result lead to balance of payment surplus of a country.In addition this diminishes the overall production costs of a firm as a result fair and affordable prices are charged, thereby increasing the demand for that particular product which will enforce producers to plus their level of output so as to meet the current demand, hence economic growth. Food contribution, since food is a fundamental wage good in a developing economy, diversification of the economy is therefore contingent upon domestic food producers producing a surplus, in excess of their own subsistence, which is large enough to nourishment a growing number of non-food producers.The agricultural sector factors in with a pivotal role in the supply of raw material to the food producers of the economy. marketplace contribution, the agricultural sector, because of its sheer size, must initially be the major market for domestic industrial products. Farmers expenditures on industrial goods that are both consumer goods and producer goods, wreak one aspect of agricultures market contribution to general economic development.According to Milton and Luther (1964), as farmers purchases of industrial goods have their counterpart in inter-sectorial sales of agricultural goods the agricultural sectors market contribution also includes the sale of food or other farm products to the non-agricultural sector, being accelerated by the word sense of new agricultural technology. The role of production linkages to the process of industrialization. Production linkages channels the effect of an autonomous increase in final demand of the product for the given(p) persistence, not only on the output of that industry and the industry supplyingit with i nputs, but also on output of other industry supplying the second industry with inputs. Production linkages can be, retrograde or forward linkages. In general, production linkages quantify how several industries are connected together. Where poverty is a substantially rural phenomenon, which appears to be the case in most low-income countries, industrialization factors through raw materials to agro-processing industries for example food processing industries and textile.According to Alderman(1984),agro-processing industry can be defined, as a subgroup of the manufacturing sector that processes raw materials and intermediary products derived from the agricultural sector, for example forestry and agricultural crops. The founding of certain primary processing industries can lead to forward linkages, which is the balance of intermediate output sales to other industries to a production sector of industry to the total value of sales to a final consumer.Backward linkages, measure the bal ance of intermediate input purchases from other industries in that industry to the total value of the total production output. For example the metals and electrical sector provides a solid backward linkage to agricultural, mining and construction sectors, thereby increasing the overall output of a country and as a result this will increase the countrys Gross Domestic Product, consequently economic growth.In conclusion, agriculture is indeed important to economic development and also production linkages to industrialisation play a trivial role. However land reform also plays a crucial role to economic development through promoting equity, employment creation, market surplus and productivity. UNIVERSITY OF ZIMBABWE subdivision OF LINGUISTICS INFORMATION LITERACY SKILLS NAME FARAI MPOFU REG R117753A COURSE ECON 211 YEAR 2012 QUESTION How would you evaluate internet information sources giving examples.

Uncle Tom’s Cabin Essay

Mohammad Rabah Harriet Beecher Stowe and Other Influences on the Civil War Harriet Beecher Stowes book Uncle Toms cabin is a great deal seen as a primary influence of the Civil War. She showed dear how terrible and difficult the life of a slave really was. By doing so she caused a lot of disturbances across the country regarding the knowlight-emitting diodegeableness of thralldom. It open some peoples eyes to the terrible conditions slaves lived under and led many to act towards the abolition of slavery. Uncle Toms Cabin displays the hardships of Tom, Eliza, and George, as well as the other slaves they encounter along their journey.The hardships suffered by them showed just how cruel and terrifying the life of a slave could be. Never before had a novel emphasized the terrible conditions slaves lived under like Uncle Toms Cabin. Toms news report shows both the good and bad in how white people had treated their slaves, and his noble and heroic characteristics shed a new light on slaves who were often looked down upon. Therefor much turmoil was caused amongst slave holders in the south for this made them look cruel, like Simon Legree, who had beaten Tom to death in the chronicle.The story also shows the tension caused in slave families when they would be torn a discontinue due to family members existence sold, which is why Eliza and her husband George fled north to Canada. All of these dramatic events in the story led many people to push towards ending slavery. Uncle Toms Cabin also influenced white northerners to house escaping slaves due to all the trouble they had to go with to get freed. Not only did the book influence people living in the US, it also revealed the inhumanity of slavery to people all around the world, merchandising three million copies world wide (Smith).Such a widespread influential book also upset the south, for slavery was a major part of how they made money and it had now been revealed to the public how crudely they treated their slaves. Rising tensions about the topic are seen as one of the major factor booster cable to the Civil War. It is said that when Stowe met president Abraham Lincoln in November 25, 1862 he said, so you are the little woman who wrote the book that started this great war (Smith). Although Harriet Beecher Stowe was a major influence on the Civil War there were also quit a few other reasons as well.The other main reasons are the contain of the government, economy, states rights, abolitionism, and the election of 1860. Although the focus revolved around slavery a lot of the tension that led to the war was from how the South felt it had no power when it came to devising decisions. As new states were added to the Union, a series of compromises were arrived at to maintain an equal number of free and slave states (Hickman 1). However as new states were added they were all being declared free states without the South having any say in the matter.Fearing they were losing power the South tur ned to the states rights argument, stating that the federal government didnt have the right to change the laws of slavery in states whom already own slaves (Ayers). Things grew worse during the abolitionist movements which called for an end for slavery, whether it be immediate or gradual. This caused many disputes among the people which often led to biblical disputes (Hickman1). Harriet Beecher Stowes Uncle Toms Cabin should the cruelty of the Fugitive Slave Act and gave support to the abolitionist movement.The election of 1860 was the final straw. With the election of Abraham Lincoln as president, they feared all was about to change. The North with its suppuration population and increased electoral power had achieved what the South had always feared complete control of the government by the free states(Hickman 2). After the election the South today began to discuss seceding from the Union. The secession of the South was the ultimate leading factor for the North to go to war, in o rder to keep the country united (Ayers).Therefor, there were a multitude of reasons for the Civil War. Harriet Beecher Stowes book Uncle Toms Cabin sparked rage in the South and inspired abolitionists, which ultimately led to the Civil War. Though centered about the institution of slavery, the Civil War was also massively influenced by the fact that the South felt it had little to no say as to what happened in the government. All of these factors led to one of the most regrettable wars in American history.

Btec Business Unit 4 P1 Essay

Types of selective educationVerbal Verbal communication is where somebody talks face to face with the auditory modality and could as come up include eye contact and body movements, Wilberforce use verbal communication in a full range of things one utilisation been a English teacher reading out a poem. Written Written communication is in the form of physical symbols called words. It doesnt have to be words though, in the broader sense it could be things such as diagrams and charts. So on that pointfore all visual or numerical representation can be included. One example of Wilberforce using written communication is information booklets about the college.Onscreen Onscreen communication is a combination of many things for example a PowerPoint, this uses a range of texts, graphics, animation and sometimes Videos. Wilberforce use onscreen communication in presentations, usually when promoting themselves to an audience.Multi-media Multi-media are multiple forms of media incorporated together. The Media could be a range of things such as texts, audio, graphics and animation, which is proficient a couple of the many things media could be. So therefore multimedia could be on a webpage about Messi where there is a video clip of him and besides audio in the background of the webpage. This links quite nicely with onscreen media and again Wilberforce may use this in presentations when promoting themselves to a particular target audience.Web base Web-based communication is the use of internet, this goes hand in hand with multimedia technology as it displays the many benefits of it. The internet can be utilize around the macrocosm and is particularly helpful as the information can be received and read wherever you want. Wilberforce may use this to try to get a athletic supporter to sponsor them from different countries around the world, They may send a virtual video or even a PowerPoint trying to sellthemselves to the target audienceName Tom HallTask 1 Unit 4Sour ces of informationInternal.Financial Usually in great detail, relates towards a companionship performance. Finance could be the costs of running the business. Wilberforce would use finance in a day to day basis, they may use it to compare their profits and losses from one year to anformer(a).Human resources Human resources provide information about the employee in a business and training within the organisation. Such as the competency the employee is working at and the training needs and projections for future employment. Wilberforce may use this to comprehend their staff turnover per year.Marketing Marketing informs us about the results of interrogation undertaken by a certain company. It also tells us the successful/unsuccessful previous marketing campaigns. As well as this marketing also tells us about the market the company operates within. Wilberforce use marketing by promoting themselves by sponsoring certain things such as busses or football teams.Purchasing Purchasing p rovides information about the current budget each sector has in a business it also manages the current stock of a business, plus the price of the stock. It also manages the human resources with. Wilberforce may use this for example the IT department deciding upon how much they can spend on computer upgrades per year. Sales The revenue of sales. Helps you decide how well a business is doing, it is also goodish for planning for the future. Sales information keeps track ofproducts or services that may have been sold at the business, this information will be helpful as they know what a good item to sell is and what will be making their money in their organisation. This isnt used so much be Wilberforce college as a it is in the public sector, however in the canteen where food and drinks are sold, its burning(prenominal) that they know what spate want so they therefore know what to order what people prefer and how much to price the goods at.Manufacturing Manufacturing in business is us ually used in the secondary sector. It is the making of products that the business buys from the company and sells on usually for a profit. Wilberforce ICollege are in the tertiary sector as they provide a service so they dont technically manufacture anything buy they do use information about their students to build lessons around the students to make it easier for them. politics Administration is the paper work side of things where information about staff salary, recruitment and annual pay are all kept in a record by the business admin. Wilberforce College have a business admin keep records on their students and staff and also work out where money should be pass and how much should be spent per quarter.ExternalGovernment These are supplied by, among others, the ONS (Office of National statistics), The DTI (Department of Trade and industry) and the OECD (Organisation for economic development). Some of the key government publications include the monthly patronise of statistics incl ude the Regional trends and Labour market trends. Wilberforce College use the annual census to predict the growth of the amount of students possibly attending the college in say 4 years time, they do this by finding the population of Children around the age of 12.Trade groupings Trade groupings are groups of businesses from the same industry or marketplaces that provide a service to representatives or their industry. They can act as pressure groups to initiate positive change for their industry. They also publish trade journals, which are a in truth useful resource. These are published by leaders in industries for the people working in that industry. Wilberforce College are in a trade group with other colleges which can share methods of teaching to achieve the best grades possible in all colleges.Commercially provided databases Many private research organisations specialise in twist up databases of people who are known to have an interest in certain products and services. There ar e many market research agencies where lists may be purchased by businesses that wish to target these customers via direct mail. Wilberforce College use records from local schools to attract new students that are leave school and are perhaps looking to go into further education.Reliability of data sources Whenever a business collects date sources, they need to determine how valid the information is. They always need to ask themselves whether it is accurate, relevant and truthful, and whether there is a bias. In Wilberforce College they have to check for reliability within the text books they buy for their students.Research Research is the gathering of data, information and facts for the advancement of knowledge. A good business always conducts research to find out about their markets, customers and views of their staff. Wilberforce College may research various ways to enhance their teaching styles. They also may research the bestmethods of teaching various types of students so they c an therefore get the full potential out of students.Purpose of informationUpdating knowledge It is alert that businesses keep up to date with changes that are occurring within their markets. Information is required so the business know a variety of things such as, How their markets are developing, how dig markets are changing, what the economy is doing and what new laws are being passed that might affect the way they operate. All this information helps organisations to make accurate decisions based upon having full knowledge. inconclusive decisions are likely to be the result of inadequate information. This may be helpful for Wilberforce as when there is a rescission and unemployment rates are high, people are my inclined to stay in further education to boost their chances of been able to get a job.Informing future developments A business which is not quick to adapt, develop and grow will find it to be incredibly hard to keep up with competitors. But developments need to be based on informed decisions. A business will not launch a new product. And example been Wilberforce has recently offered new courses such as Hair and strike, the reasoning behind this is that it was in very high demand. This is quick development and this therefore attracted more people to Wilberforce then previously without the Salon.

Positioning the Tata Nano †Case Memo

Positioning the Tata Nano Case Memo Introduction Tata Motors Limited (TML), a part of Tata company, a passing respected conglomerate has a product that will revolutionize the way India travels. The team was successful in delivering a car that meets the goal toll of 1 lakh rupees. People welcomed it with high pre bookings and initial sales. But it has been found that the car didnt hit the target market. The initial excitement faded away starring(p) to drastic downfall in sales. We view analyzed the case to bring out the strengths and marketing strategies that TML can play to improve upon its sales. Strength . At 1 lakh, price is the study strength of Nano. It has been priced between the cheapest car and a bike. 2. Fuel efficient car in the Indian market. 3. Easily accommodate a family of four. 4. Tata group is the most respected corporates in India. This gives TML an advantage as deal trust the brand. 5. The compact design provides easy maneuverability in the congested city t raffics. flunk 1. Positioning of the product as a cheap car. 2. Capacity limitation due to postponement of new factory lead to lottery based delivery. 3. absence seizure of enough TML dealers to cover the length and breadth of the country. . Low margin for the dealers. While TML provided 4 to 10 percent dealer margin for Nano the dealer margin was exclusively 2 to 3 percent. Opportunities 1. TML team views nano as an opportunity to provide a safer means of transport to a typical Indian family which rides on a motorcycle. The cardinal wheeler segment presents itself as a great opportunity to nano to tap in. 76 % of automobile sales is in two wheeler market. 2. A epic percentage of Indians lie in the place class income range. Presently their disposable income is on the rise due to better job opportunities.The fact that this section of people doesnt have a car and also prefer to own one if affordable provides TML with unprecedented market opportunity. 3. Rising fuel prices will b e advantageous to Nano as it is fuel efficient when compared to other cars in the same segment. 4. The new Sanand factory will help achieve the scale of operation . Threats 1. The major threat for Nano is from the cars placed in mid-sized segment. Paying a bit more customers get a larger car with bigger engine and a thirster track record. 2. Incidents of some Nanos catching fire also deterred customers from buying the car.Although the fire was due to foreign electronic particles it did dampened the market sentiments. 3. Nano missed its target market and it was ply to a market of second car buyers. 4. The advanced versions which were well above 1 lakh were selling more than basic model. This led to critics criticize that Nano energy increase the congestion in roads. 5. Political threats like Singur land problem. The SWOT analysis of Nano provided a picture of the product and the brand. We have used 4 Ps of marketing mix to further analyze the different aspects of Nano. ProductWhi le developing Nano the whole team had one objective to provide a hapless live car without compromising on the eccentric of the car. TML went on with the following strategies to achieve this goal. 1. Nano was the most fuel efficient and economical car. 2. Three models are easy Nano, Nano CX and Nano LX. Nano had only the basic features without power steering, power windows etc. The other models had extra features. 3. The car was designed to accommodate more in less space. locomotive engine was kept in rear portion to achieve this goal. 4. The suppliers were also roped into the design.They made light weight , low comprise part designed especially for Tata Nano. 5. Nano had parts supplied from 100 suppliers. The suppliers viewed this as a new opportunity to develop their capabilities. 6. The engines for Nano were developed by TML itself. Tata nano has a 624 cc 2 engine cylinder. The car as a product achieved its stated goals. But unexpected incidents of some Nanos catching fire led to build up of negative outlook on the quality of the product. Tata did took travel to ensure the quality of the product. 1. It fitted plusal safety parts in every nano. . TML had four nanos touring all over India to prove that their product is capable of withstanding all conditions. TML could have gone for safety certifications but the cost prevented it from providing basic safety measures like air bags and anti-lock brakes. Pricing Pricing is the USP for Nano. The whole product evolved around the goal price of 1 lakh. Apart from the lower price of Nano TML also had cut dealership margins. 1. Only the basic model was priced at 1 lakh while the other variants CX and LX were priced at 157,808 and 181,438 rupees. 2.Dealer margins for nano were between 2 to 3 percentage with a 1 percent discount off the full dealer cost if the dealer paid cash up front. 3. Although nor confirmed by TML it is believed that manufacturer margin was around 15 percent. The basic model with 1 lakh set failed to lure the customers while the advanced models with higher prices had more takers. Distribution 1. Inadequacy of dealerships was bothering TML as they couldnt reach out to the target market. 2. TML had 214 dealerships spread over 28 states in the country. 3. TML followed an unique model for pre bookings. It took leverage of other Tata group companies.The pre booking forms were made available in Croma ,Westside stores, World of Titan and Tata Indicom exclusive stores. In addition the pre booking can be done through online or from SBI banks. 4. The land problem led to capacity limitation. The initial production was limited to 50,000 nanos. 5. A lottery system was used to allocate cars to people who had pre booked it. 6. TML had an idea to promote entrepreneurial engineers to assemble the car at a rural location where diffusion was not available. But this idea was dropped due to concerns on warranty. Promotions Promotion of nano was a major task ahead of Ratan Tata.TML needs to adjust its marketing strategies in order to sell the volume of cars that could be produced with the new plant. The following are the ways in which the product was promoted. 1. Right from the beginning Nano was promoted heavily by advertisements. The car was advertised as cheapest car in the market. 2. TML concentrated on the price aspect alone in its campaigns. This had negative impact on the minds of customers that the car whitethorn not be on par with its qualities. TML should make sure to change the perception of customers so that they dont view nano as low cost car but an affordable car with quality standards.The quality standards and safety measures have to be promoted vigorously as the people expect these features when investing 1 lakh rupees. Conclusion TML has a product that will help the millions to get a decent and safe way to travel. Unlike the second car buyers, the middle class i. e. the first time car buyers will view nano as a way to travel along with family. It le ads to high expectations on safety and quality since individuals never risk the safety of their family. TML has to make sure that the product is rightly positioned as the one with necessary quality standards and high safety measures to rope in a middle class customer.

Comfort Theory Research Paper

I chose this scenario which is appropriate for the application of Kolcabas cheer surmise You be a nurse on an yardbird oncology unit. Your enduring is a 72-year-old competent male who has been told his nookycer is terminal and that further treatment is unlikely to have whatsoever benefit. He accepts that and would like to explore hospice. However, his twain adult children insist that he should continue chem otherwiseapy and fight on and they tell you not to discuss with him or get a consult for hospice. Specific Concepts of the speculation In order to address this scenario I used the middle range possibleness of pouf and its specific concepts.This paper aims to describe the ease Theory, its application to the wellness concern setting and areas for potential seek and its relevance to the health apportion system. Comfort is an immediate desirable outcome that leads to excellent care in the care for profession. Comfort is a vital part of the treatment and recovery of pa tients. Comfort is a cause of relief from dis protect, a state of fill-in and peaceful satisfaction, a state of blow and whatever makes life pleasurable. (Kolcaba & Kolcaba, 1991). This theory addresses the most relevant issues in the nursing kingdom.Using this theory not just for patients, but for nurses give improve recruitment and retention rates of skilled health care professionals. Providing soothe is a necessity in the care of invitees on inpatient oncologic unit. Currently, foster is organism viewed as a last result for termin anyy ill patients and not used as a standard hospital protocol or prophylactically to improve clients health status. The main purpose of Comfort Theory is to improve patients satisfaction and outcomes as head as improve institutional integrity. As a middle range theory, Comfort theory is practically based and an be used in institutionalize response to this specific clinical scenario that we as the advanced nurse practitioner will participate. (Peterson & Bredow, 2009).Overview of the Theory and Utility in Nursing Practice The theory of Comfort can be utilized to guide and sharpen nursing practice. In her theory she describes holistic comfort in three assorted forms relief, ease and transcendence as the immediate experience of being strengthened by having these necessary forms in four contexts physical, psycho-spiritual, socio-cultural which incorporate cultural traditions and family, and milieual. Goodwin, Sener & Steiner, 2007). Relief is when the patient has had a comfort penury met. Ease is defined as a state of contentment, and transcendence is a state of comfort in which clients are able to rise supra their challenges. (March & McCormack, 2009). The psycho-spiritual context refers to comfort of ones identity, sexuality, self esteem and any other spiritual relationship with a higher being. Socio-cultural comfort arises from interpersonal and societal relationships along with family. (Kolcaba, Tilton & Drouin, 2 006).The author created a taxonomic structure of three types of comfort integrated with the four contexts of experience, into a 12?cell grid. The grid is useful for assessing patients ask, planning interventions and evaluating their effectiveness, and helps to contribute to the understanding and utility of the theory. (Peterson & Bredow, 2009). Kolcabas proposes that when clients and family members feel more comfortable, they will engage in more health seeking behaviors which let in internal and external behaviors and a peaceful death.Internal behaviors occur at the cellular level, such as immune functioning. External behaviors refer to activities of daily sprightliness and health maintenance programs. When patients and family members are engaging in more health seeking behaviors as a result of step-upd comfort due to interventions, members of the health care team will be more content, will ultimately perform better and improve institutional outcomes such as reduced be of care, reduced length of stay, enhanced financial stability and step-upd patient satisfaction. (Peterson and Bredow, 2009).Regarding the relevance to nursing practice, comfort is a positive outcome that is linked to an increase in health seeking behaviors and to positive institutional outcomes (Kolcaba & DiMarco, 2005). Nurses are everlastingly utilizing the comfort mechanisms and try to move patients towards the transcendence phase. Psychospiritual takes complicate didactics say-so and motivation through discomfort. Ways that nurses can implement comfort measures are through massage, allowing visitation, caring touch and continued encouragement (Kolcaba & DiMarco, 2005).Sociocultural comfort needs are the needs for cultural sensitive reassurance and positive body language. Nurses can tender these needs through coaching, encouragement, and explaining procedures. Nurses can help patients achieve the environmental comfort by lowering the lights, closing the doors, interrupting sleep m inimally and limiting loud noise around the patients rooms (Kolcaba & DiMarco, 2005). Nurses document patients states before and afterward(prenominal) the use of comfort measures to verify if they are upward(a) or worsening the clients condition.Nurses knowing a patients condition can provide comfort measures to prevent negative outcomes. If a patient is requesting hospice care, a nurse may be aware of the possibility of achieve this goal. If the nurse notices an increase in pain, facial grimacing and anxiety, the nurse may realize that he should make some arrangements for hospice care. The nurse could also provide massage, guided imagery or other interventions based on the type of terminal cancer and intensity of the pain. Being able to determine when comfort measures are useful is vital to improving the tone of voice of patient care.When patients are more comfortable, they are more likely to engage in health seeking behaviors, and to comply with medications and exercise regime s, increased compliance with impose diets and more peaceful deaths when palliative care is the appropriate goal. (March & McCormack, 2009). When patients increase their health seeking behaviors, nurses are more satisfied and improve their quality of care which increases the institutional integrity, and enhances the care of all health care professionals. Meaning of the TheoryI think the theory means that the role of nursing includes the assessment of comfort needs, the inclination of comfort actions to address those requirements, and the re-evaluation of comfort levels after accomplishment. In the model of Comfort, nursing is described as the process of assessing the patients comfort requirements, developing and implementing suitable plans of care, and evaluating the clients comfort after the care plans have been approved. Nursing Appraisal can be objective, such as the inspection of the pale skin in our competent male client with cancer, or subjective, such as asking if he is comf ortable.The Theory of Comfort considers patients to be individuals, families, institutions, or communities in need of health care. The environment can be manipulated by a nurse or loved one in order to enhance comfort. In my opinion this theory is one of the fastest maturement areas of current nursing theory improvement, and the most promising. The comfort theory can be applied to patients of all ages, cultures backgrounds, or communities. It is also relevant to patients in the hospital, clinic or home. I believe that comfort is a positive concept and is associated with activities that nurture and fortify clients.Review of the Research The Comfort theory has been tested in galore(postnominal) settings, used as a basis of study and evaluated in several researches. It is necessary for this theory to be in the forefront of health care and research because it can greatly enhance patient outcomes. Though it has not necessarily been tested in all of these areas, it can be used to enhan ce any persons health status in any practice setting. The nurse researcher employing this theory will find it very useful because of its ease of application.The researcher can take this theory and apply it to whatever setting and it is easily tested with a variety of instruments including, prevalent Comfort Questionnaire, Shortened General Comfort Questionnaire, Visual Analogue Scales and Comfort Behavior Checklists. It provides direction for performance review, outcomes research and quality improvement (Kolcaba, Tilton & Drouin, 2006). As a middle range theory it has fewer concepts and propositions than a grand theory, is easily testable, easily applicable and interpreted and more narrow in scope. The theory has a low level of abstraction.This theory is still in early development. Concepts, propositions, and outcomes of comfort are operationalized easily using the taxonomic structure of comfort. The theory is still being tested and applied to a wider institutional approach. Becaus e Kolcabas theory has still not been adapted in all of the researched settings, the benefits and outcomes are currently just speculated. Research of this theory is ongoing and constantly evolving. The theory is broad in scope because it can be applied to a variety of patient settings and patients of all ages and backgrounds.The theory can be viewed as being narrow in scope because it focuses solely on patient and families. However, it is easily extrapolated to other areas of practice. Once this occurs, the theory will be mainly viewed as being broad in scope. Researchers can test the benefits of comfort on learning. This theory does not necessarily have to involve just health care settings it can be implemented in any field with any member of the health care team (Goodwin, Sener & Steiner, 2007). Her theory is easily interpreted and applicable to patient settings.A traditional goal of nursing has been to attend to patient comfort. Patients expect this from nurses and give them credi t when comfort is delivered. Through deliberate actions of nurses, patients receive what they need and want from their nurses. The theory provides directionality for nursing practice because it provides measurable outcomes. However, the author mainly provides physical exercises of comfort measures and how these proceed in the hospital. The author also relates comfort measures to improving health?seeking behaviors and benefiting institutions and institutional integrity.The theory addresses comfort and how it can improve patient outcomes, but fails to expand adequately on how these comfort measures can be used outside of the hospital setting. Many researchers are taking the Comfort Theory and extrapolating it to be useful in other health care settings. Comfort theory tested by nursing research all the relationships between nursing interventions, patient comfort, health seeking behaviors and institutional integrity. Finally the theory include all health care providers and implemented as an institution-wide framework for practice. (Peterson & Bredow, 2009).Applications of the Theory and Solutions for the Scenario I apply the theory and developed specific solutions for the issues that are raised in the scenario It is significant to specify if nurses and other health care providers implement this theory into their practice, patient outcomes will significantly improve. This theory will not only enhance patient results, but it will help prevent imminent medical problems. We as a nurse assess the physical, psychospiritual, sociocultural and environmental needs of the clients, for example looking at deficits in the physiological mechanisms of this very ill patient due to an inoperable cancer.Some physical comfort needs that can be treated without medications include pain, vomiting, anxiety and weakness. We can use different interventions to help alleviate these problems and increase patient satisfaction. The theory describes nursing practice as being holistic, humanis tic and needs related. It describes different nursing interventions intended to promote comfort for the patients provided by nurses. This theory differentiates nursing from other health related disciplines by demonstrating the different types of comforting measures provided by the health care team.There is a role play in seeking the clients comfort by all members caring for the patient, including the client himself seeking his relief in a hospice once he attain the comfort level desired through participating in his quick recovery and exploring for a hospice. In this scenario, it will be the role of the nurses to help the client to achieve the desired comfort level by teaching the family members related to the convenience of the hospice care. We will explain the necessity of stop the chemotherapy.Lack of teaching in this extreme case may result to lack of comfort and lack of peace in the event of terminal illness and death. These solutions lead to recovery at a faster pace. It is cru cial the provision of good environment to ensure that the client receives plenty comfort for his recovery. Therefore, the nurse play the leading role of identifying the clients comfort needs, and design interventions to address those needs. With certain comfort level the client acquires strength to participate in health seeking behaviors and if not, encounter peaceful death.If specific comfort needs of a patient are met, the patient experiences relief and comfort, for example, a patient who receives pain medication in an inpatient oncologic unit. Ease addresses comfort in a state of contentment. For example, the patients concerns of hospice care are addressed. Positive outcomes are achieved through the cooperation of all parties involved. The client should be cooperative to gain the desired energy in a comfortable manner, or die in a peaceful way due to his comfort level, if death occurs.Conclusions about Usefulness of the theory in Nursing Practice Kolcabas middle range theory of C omfort is applicable to all areas of the healthcare field and other nursing situations since it is currently patient and family centered. The theory is formulated to provide guidance for everyday practice and scholarly research rooted in the nursing education comforting the learner or student in an educational environment. This theory was created to guide for the assessment, dimension, and appraisal of patient comfort.There are a lot of benefits we can get in learning and applying Kolcabas Theory of Comfort as it promotes understanding and collaboration between health care team members addressing the current shortage in health care team. In addition, it will improve societal acceptance of the health institution and increase patient satisfaction. (March & McCormack, 2009) It is important to denote the application of it to an institution wide approach. I consider a confinement that Kolcaba restricts the use of interventions to provide comfort as a function of nurses.It is focused on a limited dimension of the reality of nursing. (March & McCormack, 2009). In the role of providing comfort, the nurses need to meet the basic physical, psychosocial and spiritual human needs throughout client comprehension to their experience. Theory of Comfort has a real potential to direct the work and thinking of all health care providers within one institution since, it appears that the comfort is always present in all culture and appropriate worldwide goal for healthcare. It is a middle-range theory for health practice, education, and research. (Malinowski & Stamler, 2002).

Journal on “A Good Man Is Hard to Find”

Basically the main point of the story, A Good Man Is Hard to Find, is that the moderne society has drastically degenerate over the past years and that the only way for it to change is for stack to repent and renew their faith in God. In addition, the causation, Mary Flannery OConnor, claims in her story that the to the highest degree of the youth today no longer has moral values unlike the previous generations. In new(prenominal) words, the story is also a compari tidings between past and present societies and generations.To illustrate her points and show her comparisons, the author used the characters as symbols of the past and present societies. The grandmother represents the past generation in which people were more(prenominal) disciplined and showed more respect as compared to the present generation.This difference between the two generations was shown at the start out of the story wherein the grandmother failed to persuade her sons family to go to Tennessee instead of Flo rida. The mere fact that her sons family chose an alternate path on their way to Florida, which resulted in their murder at the hands of a young man and his gang, shows that the generation today tends to stray from the path that they should be taking.Basically, the point of the author is had the family remained on the main road or had they went to Tennessee instead of Florida, they would not gather in been killed. On the other hand, the murderer, a comparatively young man called the Misfit in the story, according to the author, symbolized the present status of the youth today misguided and violent. in front the Misfit killed the grandmother, she tried to convince him that he was a good man. In the end, however, the Misfit refused to listen to her and shot her three multiplication in the chest.The author was very effective in conveying his message that the values of the generation today, particularly, the youth, have significantly deteriorated. In addition, she also convincingly sh owed how the present society lacks faith as depicted in the Misfits refusal to believe in Jesus in his conversation with the grandmother.

Growing Number of Kindergarten Franchises Essay

The preschool securities industry is the fastest growing sector of the command industry in chinaw atomic number 18 presently. Over the span of last seven years, the industry has grown at an annualized rate of 10. 3% from 2006. The industry showcased change magnitude revenues in the period of 2006-2012, owing to the inflating tuition fees charged by the growing number of the private kindergartens. The enrollment figures have also shown a progressive trend passim the years, instigated by the growing securities industry presence and awareness about the importance of the pre-primary education amongst masses.Kindergartens in mainland chinaware are responsible for providing both childcare and preschool education to the children aged 3-6 years. The transition of Chinese economy from publically administered to trade-run has put a great impact on the kindergarten market of the country. Private sector funded kindergartens have gained increasing hold over the overall market and had ac counted for a dominant share in 2012. Rural areas of China host the maximum of the kindergartens which are primarily run by the education department or are publicly funded.However, with a rising number of private entities adopting the franchised business model to operate in the underpenetrated market of China preschool industry, the urban areas have showcased an increasing share of enrollments over the years. The preschool industry of China is characterized by a high degree of fragmentation with increasing number of players implementing acquisition expansion strategies to build on their market shares.RYB Education, Oriental BabyCare, Gymboree Play and Music are some of the chief brand names operating in the market. Other emerging players include Noah Education holdings, Beijing Hongying Education group, I Love Gym and so forth A significant number of publicly led kindergartens also are prominent in China which includes players such as Huijia Kindergarten and Hong Huanlan Education G roup. Increasing number of working mothers has led to an increasing demand for the kindergartens in the country.Additionally, the large population base of the country promises an increasing cohort of children aged under- six, which presents huge opportunities for the foreign and house servant investors to attain growing levels of revenues in coming years. Additionally, the talent-based trainings provided in the kindergartens of China, has also welcomed a growing number of children to record in the preschool programs.However, the trend of bilingual kindergartens is being most prominently witnessed in this sector, stressing the growing importance of archaeozoic language training, as preferred by parents. The report China Pre-primary Education and Childcare Industry observation post to 2017 provides detailed overview on the preschool industry from various perspectives. The report encloses a comprehensive analysis of the various segments of the market reflecting the present scenario and future growth affected by changing industry dynamics in coming years.Additionally, the report also entails information about the government rules and policies, rational analysis of the macroeconomic factors, along with the hawkish landscape of the pre-primary education and childcare industry. The report will help industry consultants, companies and other stakeholders to align their market centric strategies according to ongoing and expected trends in future. For more information on the industry investigate report please refer to the below mentioned link http//www. kenresearch. com/education/pre-school-education/china-pre-primary-education-market-research-report/401-99. html.

Output Devices

Output devices are things we use to get information OUT of a estimator. hither are some examples of output devices- Monitor George Doyle/Stockbyte/Getty ImagesThe most common computer output device is the monitor or computer screen. Monitors do a visual display from processed entropy that users can view. They cope in a variety of screen sizes and visual resolutions. There are two types of computer monitors, cathode-ray tube and flat control board. CRT monitors use phosphorescent dots to make out the pixels that make up display throws. Flat panel monitors usually use LCD or plasma to create output. Light is passed through liquid crystals to create the pixels. All monitors rely on a video card that is primed(p) on the computer motherboard or in a special expansion slot. The video card processes the computer data into image expatiate that the monitors can display.PrinterRyan McVay/Photodisc/Getty ImagesPrinters produce a hard copy version of processed data such as historys an d photographs. The computer sends the image data to the printer, which then physically recreates the image onto an object. There are three types of computer printers ink jet, laser and dot matrix. Inkjet printers spray tiny dots of ink on a surface to create an image. Laser printers use toner drums that roll through magnetized pigment and then transfer the pigment to a surface. Dot matrix printers use a print head to imbed images on a surface, apply an ink ribbon. There are also colour printers which help to improve the appearance of a document or invent.Speakers/HeadphonesZedcor Wholly Owned/PhotoObjects.net/Getty ImagesComputers produce audio data that require output devices such as speakers and headphones to deliver the sound to the user. Audio data is created by the computer and then sent to the audio card, which is located in an expansion slot. The card translates the data into audio signals, which are sent to the audio output device.CD/videodisc/Floppy DiscJupiterimages/Coms tock/Getty ImagesCD, DVD and floppy disc are output devices that can also be apply as storage and input devices. The computer sends data to the disc, where it is embedded and can be later retrieved. carry disc, or CD, is an optical device that stores audio and visual data in a digital format. info is placed on the disc, using a laser writer that embeds the data into the discs coating. digital Versatile Disc, or DVD, is an optical device that stores visual data in a media format. DVDs feature a dual coating system that allows audio and visual data to be written at the selfsame(prenominal) time by using a laser. Floppy disc is a magnetic storage device. A layer of magnetized material is placed within a proactive plastic casing. The computer embeds the data into the magnetized material, using a writing head.ProjectorIT Stock/Polka Dot/Getty ImagesProjectors are display devices that project a computer created image. The computer sends the image data to the video card which then send s the video image to the projector. They are typically used for presentations or for viewing videos.PlotterStockbyte/Stockbyte/Getty ImagesPlotters create a hard copy version of a digitally rendered design. The design is sent to the plotter via a graphics card, and creates the design using a pen. Generally used with engineering applications, plotters basically draw an image using a series of tasteful lines.

Young Girls in the Media

Never before has the internalisation of lady friends in the media been as prominent, explicit and had such lasting harm on girls and women. 9 out of 10 girls say the fashion industry and the media place a lot of twinge on juvenile girls to be thin (spark summit video). Ladies and gentlemen, I am delighted to construct this chance to present my seminar to you on how the artlessness of schoolboyish feminines is exploited and sexualised in popular culture, particularly in advertising. It is appreciate that Australians now spend in excess of 89 hours per week or almost 80 per centime of their waking hours consuming media (who 2012).The sexualisation of girls has been a topic of interest to many over past years, from the 1953 creation of the Barbie doll, the 2001 pandemic of BRATZ dolls, to the controversial perfume advertisements Daisy and OH LOLA By Marc Jacobs enforces the representation that young females be positioned to be sexual objects. The unrealistic representations of young women as sexual objects which is portrayed within the well-disposed media, is not scarce harmful to girls, but is in like manner harmful to the wider community. But what exactly is sexualisation?Sexualisation refers to make sexual, endow with sex, or attribute sex to (Princeton. edu), not something that is ordinarily associated with when making reference to young women and nestlingren. Sexualisation is ever present in modern media and we are susceptible to images of women and children where the tension is on tie, appeal, and seductiveness. The increasing sexualisation of the society in which we live, with a specific focus on female sex representation, plays an influential role as to how young women portray and perceive themselves.The images of women we see in mainstream media portrays to a child that they should convey a higher level of sexual maturity far beyond their years in order to be considered attractive and beautiful. These fascinations can cause severe soci al implications for young girls, which can potentially be harmful. This in turn can shape our ideologies and beliefs as to what it means to be a charr and the need to con convention with society. Advertising plays an integral role in the popularity of a particular product and this is created done the use of numerous sense alluring factors such as colour, sound and the overall physical attraction of the product.In 1953 the fictitious character Barbara Roberts was born into society, comm however known as Barbie, Barbie portrays the pre-conceived amend connotation of physical bearing being tall, blonde and blue-eyed and living a luxurious lifestyle complete with a tempestuous pink Ferrari. The advertisements for Barbie are gender specific targeting specifically females, this is insinuated through the use of the colour pink throughout the entire advertisement connoting a dream-like land of endless clothes, shoes and pink glitter which you can provided experience if you purchase a nd play with a Barbie doll.It is estimated that over a billion Barbie dolls permit been sold world-wide in over 150 countries, with three Barbie dolls being sold e real second (Barbie. com). Not only is Barbie tall, thin and physically attractive, she has access to every luxury item imaginable to counterpart her so-called perfect life. To move on highlight the connotation of Barbie, the exceedingly attractive and deemed perfect boyfriend, Ken Carson, also accompanies her promoting to young girls that in order to advance in life you must be either married or have a boyfriend.This unrealistic and completely inaccurate depiction of reality only further entices severe social implications, and promotes girls to pride in attire far beyond their years. Barbie dolls are predominantly targeted to innocent young girls amid the ages of 6-12, influencing what they believe they should look like, and what kind of life they should lead. Perfumes are the perfect ground for aesthetically pleasi ng advertisements as it cements in the see to iters mind what to expect when they wear the desired perfume. The Oh LOLAPerfume advert from Marc Jacobs, staring teenage actress Dakota Fanning was pulled in the United Kingdom ruling that the imagery is guilty of sexualising a child (research reference here). The lavish name of Jacobs fragrance is LOLITA, the word Lolita means a sexually precocious young girl a young girl who has a very sexual appearance and behaves in a very sexual way. The model is seen to be wearing a short pale coloured lace set with the hem raised to the mid thigh, holding up the renowned fragrance shaped like a vase holding a blooming pink flower which rests in her lap between her legs.There are connotations regarding the strategical and sexual undertone to the placement of the flower. As to the professed age of the model, she looks exceedingly young, this is used to sexualise and exploit the innocence of children consequently preying on a childs lack of know ledge. This is in turn demeans and demoralises women through denoting them to have child look attributes. Marc Jacobs refers to his Oh LOLA ad as sensual and seductive. However the meticulous choice of actress also influences the audiences view as she appears young and innocent.Advertising for his following perfume Daisy also generated fierce debate as to the sexualisation of the young female models as they are seen reclining provocatively on horses, smiling suggestively at the camera whilst wearing transparent dresses. The medical specialty accompanying the ad Dream A Little Dream Of Me is also very evocative and further promotes the sexual nature of the advertisement. DAISY VIDEO Overall this advertisement presents an unjust view of females in the media by sexualising them through portraying women as objects rather than people.Studies have proven that these negative images in the media and the messages they send have world-shaking impacts on the lives of young people. Mental hea lth professionals are increasingly disturbed about the popularity of sexualised images in the media include children and young adolescents displaying traits originally associated with adult sexuality (apa. org). The unrealistic representations of gender particularly that of young women portrayed in the media is not only harmful to girls themselves but also to the wider community.The exploitation of girls as sexual objects can go forth insufficient development of the adolescent brain mounting the risk of depression, eating disorders, low ego-esteem and self worth and even teen suicide, impacting children and their families (who 2012). Furthermore, 31% of girls admit to starving themselves in order to loose fish (spark summit video). These images are detrimental to an adolescent mind as it promotes belief that physical beauty and sexual attractiveness is expected in our society.It is clear ladies and gentleman from these examples, and the medical research that the media, fashion a nd marketing industries tendency to achieve profit by glorifying the most unrealistic body types, despite the fact that this encourages innocent and uninformed young children to regard this as an ideal image to strive towards. It is without a doubt that the media is aware of what are they promoting regardless of age as many people conform to the idea that sex sells.The construction of sexualised advertisements and images influences girls to dress and act sexy and seductively as it is considered the social norm and acceptable within society. Therefore I urge you, as members of the Australian Media Council and Advertising Bureau, to shift towards a more diverse representation of women in popular culture, advertising and media texts that lure away from the sexualisation and innocence exploitation of young women. This will not only assist young women, but all of society to rise above the limiting expectations and social implications of this form of marketing.

Stress Assessment Using Non Invasive Health And Social Care Essay

Stress is a physiological and psychological response to endangering state of affairss. Rapid socio-economical disagreement receivable to technological advancement and desire to accomplish luxury has guide to emphasize. Although accent mark has a psychological beginning, it affects several(prenominal) physiological signals in the military personnel organic structure like encephalogram, Heart Rate, Blood Pressure, Galvanic scratch Response, Reaction Time, etc. Hence there is a critical demand for stress judgement. This paper reviews almost experimental methods of fury appraisal utilizing EEG ( Electroencephalography ) and discusses approximately different methodological analysiss for patterning emphasis.IntroductionThe quickly increase population with extremist betterment in engineering has increased cost of populating taking to feverish spirit style due to turning deadlines and demands in order to accomplish luxury life. This state of affairs has led to increasing emphasis degrees in people with turning demands for development of efficient stress appraisal schemes. The term, emphasis, introduced by Selye, defined emphasis as the non-specific response of the organic structure to whatever demand for alte dimensionn . In general, emphasis is a complex reaction realise that frequently has psychological, cognitive and behavioural constituents 1 . The emphasis coffin nail be measured and evaluated in footings of physiological psychological and physical responses. Questionnaires argon normally apply to deduce emphasis subjectively. Physiological alterations in the human organic structure can besides be utilize to measure emphasis. The biomarkers like Skin Temperature, Skin conductance, Blood force per unit area, Heart drift variableness, Respiration, EEG, EMG are employ to mensurate emphasis. Previous researches have shown that these are efficient methods and produced acceptable legality rates. In this paper we merely see stress appraisal met hods utilizing EEG.Harmonizing to present scenario, the Stress in the States study consequences show that grownups continue to describe game degrees of emphasis, 75 % of grownups reported sing centrist to high degrees of emphasis in the past month and intimately half reported that their emphasis has increased in the past twelvemonth emphasis facts , The latest research by workspace supplier Regus shows that Indian workers are acquiring more stressed. The study reveals that work ( 51 % ) and personal fundss ( 50 % ) are the conducive factors for the increased emphasis degrees of the Indian work-force. hypertext transfer protocol //articles.timesofindia.indiatimes.com/2012-09-10/india/33735958_1_stress-levels-counterparts-in-larger-firms-indian-workers . The research findings reveal that pupils are sing function overload, function stagnation and self-role distance. Male pupils see high degrees of function stagnancy than female pupils. hypertext transfer protocol //link.spring er.com/article/10.1007 % 2Fs11218-006-9010-y? LI=true . Stress can besides hold impact on immune system and it creates repelling impact on cardiovascular systems, The chronic emphasis can do persons more vulnerable to infections and incurable diseases. nihms4008 . Organizations like American Institute of emphasis www.stress.org , Indian Psychiatric Society ( IPS ) , National Institute of moral Health and Neurosciences ( Nimhans ) and International stress direction association hypertext transfer protocol //www.isma.org.in/about-isma.aspx are at that ordain to assist persons to cover with emphasis and related diseases at the same time making consciousness about emphasis.Stress due to tennerseness, anxiousness and exhilaration had high power of important nock . An addition of of import set power will reflect to loosen up and witting conditions. Meanwhile, lessening of of import set power and addition of of import set power will bespeak that the individuals are making wicked activity such as replying scrutiny inquiries, making mental arithmetic and so on . inquiry workers have come out with the ratio of EEG Power Spectrum in term of Alpha and Beta band power on right cerebral hemisphere of human mastermind with left hemisphere of human encephalon to find the encephalon reconciliation ( symmetrical ) where the asymmetrical in encephalon activity may bespeak to some chronic wellness disease such as depression, mental weariness, and so on. The ratio is called FBA ( Frontal Brain Asymmetry )Measuring emphasisThey are many features associated with emphasis they are in general classified as hormonal instabilities, physical and physiological alterations these are the symptoms of emphasis. When is individual feels stressed increased stub of emphasis endocrines ( hydrocortisone and catecholamine ) are released. These endocrine degrees are measured utilizing invasive methods and performed by scientists and practicians. These measurings require rea ch out experimental processs. Besides under emphasis, alterations in bosom rate ( HR ) , blood force per unit area ( BP ) , student diameter ( PD ) , take a breathing pattern , voltaic tegument response ( GSR ) , e operation, voice modulation, organic structure pose , reaction clock time , Brain go ridges ( EEG ) are observed, these alterations can be acquired non-invasively. This paper deals with non-invasive methods of measuring emphasis utilizing Electroencephalography ( EEG ) .Stress appraisal has many important applications in personal, authorities, industry military operations like bettering athlete public presentation, planing cross of study and games for instruction, better work productiveness, to mensurate emphasis in combatant pilots, auto drivers, computing appliance users, ground forces, sawboness etc .Measuring emphasis utilizing EEGThere is a strong copulationship between encephalon activity and emphasis. Datas can be acquired from the encephalo n through different methods like functional magnetic vibrancy imagination, antielectron emanation imaging ( PET ) Magneto encephalography ( billion ) and electroencephalography ( EEG ) . functional magnetic vibrancy imaging has high spacial firmness but really low temporal declaration, whereas EEG and MEG have higher temporal declaration. EEG is widely used in stress research because of higher temporal declaration, low intrusive equipment and low cost.Fig. 1 Spatial and temporal declaration of assorted experimental techniques 8 EEG is an of import method for analyzing the transient kineticss of the human encephalon s large-scale queasy circuits. In EEG, electrodes are placed at the caput tegument to do a good feeling with scalp and register the electrical potencies due to neural activity. EEG provides good experimental informations of variableness in mental position because of its high temporal declaration. EEG wave form ( amplitude and absolute frequency ) depends on the witt ing degree of the individual. Table 1 summarizes that spectral analysis of EEG can be split up into several frequence sets.Frequency bandsFrequency scope ( Hz )Amplitude scope ( AV )ActivityDelta0.5-420-200Watchfulness or anxiousnessTheta4-810RelaxationAlpha8-1320-200Dream slumber or stage betweenconsciousness and sleepinessBeta13-305-10Coma or deep slumberPotentials at the scalp scope from 20 to 100 AV, which can be recorded by braces of electrodes attached to the scalp ( on both sides of the encephalon hemisphere ) . The wave forms are characterized by frequence, amplitude, form and sites of the scalp. Besides, age and province of watchfulness is besides relevant to analyse the wave forms . Activities in the right hemisphere of the encephalon dominate the activities in the left hemisphere of the encephalon during negative emotions , which suggests an country for stress sensing.pneumoencephalogram signals are categorized by frequence and each class illustrates some province for a individual. Beta and alpha woful ridges represent witting provinces whereas theta and delta moving ridges signify unconscious provinces . Rapid genus Beta moving ridge frequences ( from lessening in alpha moving ridge frequences ) are the chief features bespeaking emphasis . Alpha waves appear on both sides of the encephalon, but somewhat higher in amplitude on the non-dominant side, by and large observed in people who are right-handed . Band base on balls filtering can be used to take reverberate and obtain certain parts and characteristics of an EEG signal sooner analysis. EEG signals can be filtered utilizing a set base on balls filter with appropriate set for low and high base on balls filters, e.g. 30 Hz and 4 Hz severally.Appraisal Techniques unsanded EEG signals are acquired and study to pull out required information. The first measure in this mental process is preprocessing, the characteristics are extracted from processed signal and classified into stresse d or non stressedPreprocessingPreprocessing is really of import for any EEG signal analysis since signals are really sensitive to artefacts these artefacts are non from encephalon they are either from proficient grounds or due to behavioural and physical activities. Others include power lines noise ( 50/60Hz ) , broken EEG electrodes or leads, electric resistance fluctuation, electromagnetic noise and eye blink and motion of eyes and so on. Power line noises can be eliminated by using a 50/60 Hz notch filter. Independent constituent analysis ( ICA ) is used for unsighted beginning insularism to divide constituents that have statistical difference. ICA recovers N linearly mixed beginning signals s= s1 ( T ) , a , sN ( T ) , after multiplying by A, an unknown matrix, x ( I ) = x1 ( T ) , a , xN ( T ) =As ( I ) . Rejection method is used discard soil signal, this method has drawback of taking the whole contaminated signal alternatively of taking merely noise . Subtraction m ethod is used to take noise from contaminated EEG signal, this method assumes natural EEG signal as a additive cabal of original EEG signal and noise and it is used to take oculus motion artifacts , Amplitude doorway can besides be used by specifying negative and positive thresholds, informations out of this scope is considered as artifact . Similarly Min-Max threshold can besides be used which defines a lower furbish up or upper limit allowed amplitude difference for a peculiar clip length. Gradient touchstone is another method where artefact threshold is defined based on point-to-point alterations in electromotive force tattle to intersample clip . And eventually Joint chance method used that finds the chance of happening of a assumption value of point in clip in a specific channel and section relation to planetary chance of happening of such value .Feature Extraction TechniquesFeature stock is the subroutine of pull outing utile information from the signal. Featur es are features of a signal that are able to cleave between different emotions. We use a common set of characteristic values for encephalon signals. nonlinear steps have received the most attending in comparing with the steps mentioned before, for illustration clip sphere, frequence sphere and other additive characteristics. The nonlinear set of characteristics used include fractal dimension and coefficient of correlation dimension signals. Features are extracted for each electrode of EEG signals.There are many feature extraction techniques used in literature some of the techniques are Power spectral denseness , Short clip Fourier transforms , ready Fourier transforms , Wavelet Transforms and so on.Short clip Fourier transform ( STFT ) is a often used characteristic extraction technique in which separation of stationary signals is performed into little fragments . Comparing with STFT, Fourier transform ( FT ) , in which a finite length signal is expressed as the amount of infinite continuance frequence constituents, does non translate the accurate location of an event in the frequence sphere along the clip graduated table. Furthermore, FT is non suited for non-stationary signals analysis.The drawback of STFT is its finite length window. Narrow length window can increase the clip declaration but reduces the frequence declaration . Equation ( 1 ) is the numeral representation of STFT, where ten ( T ) is analyzed signal and tungsten ( . ) represents the clip window map.STFTx ( tungsten ) ( T, degree Fahrenheit ) =aa.. ( 1 )Fast Fourier transform is used in many of experiments . In the power spectral analysis from EEG informations, the signals are converted from clip sphere to frequence sphere. Spectral analysis divides the original signal into its frequence constituents, which can be expeditiously conducted by utilizing the fast Fourier transform ( FFT ) . Through the spectral analysis, we can one by one analyze the four sets of EEG moving r idges with their specific frequences. Fourier transform is one of the techniques to make spectral analysis which is shown in EquationTen ( K ) =aaaa ( 2 )Where ten ( n ) is the EEG informations, N is the entire figure of samples.Wavelet transform ( WT ) solves the declaration job of STFT. It replaces the curved constituent of FT by interlingual rendition and dilation of a window map called ripple . Ripples are ideally suited for the analysis of sudden short continuance signal alterations . Equation ( 3 ) provides mathematical representation of uninterrupted ripple transform ( CWT ) , which is the portion of WT.CWT ( a, B ) =aaa.. ( 3 )Here a and B are scaling factors, star in the skipper represents the complex conjugate of map which is called the ripple. It can be obtained by scaling the ripple at B clip and a scale shown in equation ( 4 )aaa . ( 4 )Ratio of power spectral densenesss of the alpha and beta sets has been calculated and analyzed for emphasis . Results suggested that the ratios for alpha ( rI ) and beta ( rI? ) powers defined as given in Eqs. ( 5 ) and ( 6 ) severally were negatively correlated with selfreports.rI=aaaa.. ( 5 )rI?=aaa.. ( 6 )where rI and rI? in the equations represent alpha sets on the right and left hemispheres of the encephalon. Beta sets, I? are likewise represented.Categorization Techniques afterward extraction of the coveted characteristics, In order to happen emphasis we use classifiers. A classifier is a system that divides some informations into different categories, and is able to larn the relationship between the characteristics and the province of emphasis. They are many types of classifiers used in the literature for stress appraisal.The categorization is performed utilizing many classifiers like additive discriminant analysis ( LDA ) , support transmitter machines ( SVM ) , nervous webs ( NN ) , Bayes regulation , and so on.

Marketing Planning process Essay Example | Topics and Well Written Essays - 2000 words

Marketing Planning dish out - examine ExamplePeets Coffee & Tea, located in Berkeley, California, was the inspiration for Starbucks. The three original Starbuck founders bought their first coffee beans from Peets eventually, Starbucks became Peets competition.You notice more than the finest coffee when you visit a Starbucks - you get great people, first-rate music, and a comfortable and benefit meeting place, says Starbucks chairman Howard Schultz. We establish the value of buying a intersection point at Starbucks by our unrelenting quality and by building a personal relationship with each of our customers. Starbucks is rekindling Americas love affair with coffee, saving romance and fresh flavor back to the brew.For the thirteen-week period ending January 1st, 2006, Starbucks revenues increased 22% to $19.3 billion. Increase in net income was by 20% to $174.2 million. Starbucks employees total 115,000. Howard Schultz is Chairman of the Board, and James L. Donald is Chief Exec utive Officer and Director, with corporal headquarters located in Seattle, Washington, where the Starbucks experience all began.Because Chairman Howard Schultz deems music to be an integral segmentation of the Starbucks experience, a business wire released on May 1st of this year is of importance. A never-released 1972 album of sleep with standards recorded by Diana Ross was discovered in the Motown vault nearly three decades later. This album will exercise its exclusive debut at Starbucks on May 16, 2006. Source Guru Net News Alert, May 1, 2006to a fault of importance is to note that along with a quality selection of thirty blends of coffees from around the world and espresso, Starbucks in any case offer, in some markets, Tazo teas, Ethos water, salads, sandwiches, and pastries. A premium line of ice cream also adds to their diverse product line.STARBUCKS MARKETING POLICYSince Starbucks customers include people of diverse ethnic, age, and income groups with varying interests a nd tastes, the company embraces the art of providing excellent customer service by serving relevant products to their customer base, including some products which will dictate appeal to the juvenility group.Measures be taken to not only target marketing to the young consumers. A review process is put into place prior to the approval and distribution of materials and campaigns. A panel consisting of key employees reviews the marketing materials to brook written and verbal input. The company goes to great lengths to avoid materials that could possibly be offensive or insensitive, racially and culturally. Starbucks has implemented instructions to its advertising agency to choose media campaigns whose composition aligns with its adult customer base. Policy dictates that materials targeting to the juvenility population be shared with all staff employed in the marketing division.Diversity is equivalent with Starbucks in believing that diversity is a way of life. Prominent in the comp anys mission statement is their main goalto establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising article of belief as we grow.Education and recognition in diversity are Starbucks priorities. Diversity Learning Journey workshops are offered to all partners. Source Starbucks Homepage, 2006The importance of market planning is evident in the fact that Starbucks continues to open