Marketing: Trap-Ease America

COMPANY CASE Trap-Ease the States: The Big Cheese of Mouse Traps 1. Martha and the Trap-Ease the States investors retrieve they face a once-in-a-lifetime opportunity. What information do they want to respect this opportunity? How do you think the group would issue its bearing statement? How would you write it? To properly evaluate this opportunity, Martha and the Trap-Ease America depart need to determine the companys strengths, weaknesses, threats and opportunities for Trap-Ease in the grocery store place. The companys mission statement dexterity contract on the mathematical products advantage everyplace traditional mouse-traps: To provide our communities with a safe and humane weft to rodent elimination. I magnate add something to the effect of safeguarding our children, pets and body parts by using a system that allay gets the job done. 2.Has Martha identified the best come in trade for Trap-Ease? What an some other(prenominal) market segments might the firm target? While at frontmost glance, it appears Martha has identified a strong target market, apparently that is not reflected in her sales numbers. Because of the low mess, non-toxic design, this product would be unadulterated for use in restaurants and warehouses where food is processed.

If Martha does in occurrence betroth on refreshed sales recruits, the team might starting focus its efforts on contacting large restaurant manacles and producers of food. 3.How has the company positioned the Trap-Ease for the elect target market? Could it position the product in other ways? Up to this point, Trap-Ease has been featured ! in two magazines: spate and Good housework. Trap-Ease has won the Good Housekeeping Seal of Approval, and parry out over 300 new products at the bailiwick Hardware Show. Martha has also set up distribution contacts with bailiwick grocery, hardware and drug chains, to avoid wholesalers/middlemen. I would say, given the target market, Martha has made good decisions in locating the product. Perhaps Martha isnt doing something wrong,...If you want to get a wax essay, order it on our website: OrderCustomPaper.com

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