Ethels Chocolate Lounge Essay

Angela Y. Kellman Principles of Marketing Thursday, February 3, 2011 Describe the attribute of consumer buying decision that outmatch describes the resource to indulge at Ethels. The consumer buying type that beat out describes the natural selection to indulge at Ethels is hold decision making. contain decision making is when a consumer has foregoing product vex but is not old(prenominal) with the accepted brands available. Most great deal are in truth long-familiar with coffee but whitethorn not be familiar with different types of chocolate. Ethels would authorize them the feel and chance to render the unfamiliar. One whitethorn entertain the mindset that chocolate is nevertheless chocolate until they experience Ethels and run across on that point are many different kinds of chocolate tastes. handle the factors that lure a consumer to egest notes and judgment of conviction at Ethels. A consumer whitethorn wealthy person pr eviously visited Ethels before and loved their experience so much that they may bring a friend or family member there to socialize. A consumer may be an avid chocolate sports fan and Ethels Chocolate Lounge was a perfect billet for them to jollify their favorite chocolates and friends. A consumer may as well as be put in a situation where they were invited to just well-nigh type of party or shower and it was held at Ethels.

They may find themselves sinking money for the person of the moment and enjoy the experience of Ethels. I believe that four factors may regularize a consumer to spend time and money at Ethels. pagan factors influence because yo! u would want to supply to those who are willing to spend money on chocolate in a social setting. Ethels Chocolate Lounges are located in very delicate flying fields in Chicago and Las Vegas. This will somewhat get a line that they cater to a certain social class. Ethels would not change state in a low income area because people in that social class dont normally have the desire or means to spend money on high end chocolate. It may also attract some middle class by oddness or having eat with co-workers....If you want to get a bounteous essay, order it on our website: OrderCustomPaper.com

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