Marketing Plan of Honey Milk C

hocoltae Executive Summery- Aziz Milk coffee berry is preparing to launch a unembellished harvesting,Azizs Honey-Nut Chocolate Bar,in amaturing grocery.Despite the presence of different foreign swords commanding in market,we can struggle because our offering combines exclusive taste,packaging at avalue added price.We have targeted children to adult people through countrywide advertize campaign program. A prime purpose is modifying the attitude of the consumers nigh taking East Pakistani chocolate instead of transnational brand chocolate. The primary merchandise objective of this plan is to die hard a unit sales of 1 million,the primary monetary objective is to achieve stolon year sales tax r neverthelessue of 7million taka,keep first year losses less and break even early on in the second year. Current trade Situation- Aziz milk chocolates is soon a declining product in market.The product i svai lable in few selected small shops in Dhaka,and other(a) cities and district levels,Aziz milk chocolate has lost it smarket position payable to weak promotion,lack of brand aw argonness and image,failure to create new features in position to compete with the existing products in market.Since long Aziz Milk Chocolate is marketing the same original chocolate bar.

If they want to acquit the estimated fortune in market ,Aziz milk chocolate should conservatively focalisation on promotion,price,product quality, distribution-places, and segmenting target market. Market Description- Aziz milk chocolates market consis ts of consumers of children and offspring a! dult people.Children aged 3-16 and young adults aging 17-35 days olders atomic number 18 the primary consumers of chocolates produced by aziz milk chocolates.Currently different international chocolatee brands are dominating in the market and consumers are wide get the foreign brands paying much more than the local anaesthetic Bangladeshi brands.Due to well-known brand name and image are the principal(prenominal) factor of their vast selling-dominanace allover the market....If you want to get a full essay, order it on our website: OrderCustomPaper.com

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