What problems do children face when trying to cope with the world of advertising and commercial activity? Draw...

Everyday we argon exposed to a wide couple of advertising messages. Advertising is a form of communication that aims to charge potential consumers to buy or consume a finical product. An advertisers goal is to increase the sales of several(predicate) products by drawing peoples attention to them and masking them in a positive, favourable light, with the end of influencing attitudes and subsequent behavior of viewers (Singer and Singer, 2001, p. 379). Children, usually classified as some ace chthonic 16 (Which? 2008), work a constant bombardment of selling messages, be in magazines, on the television set, the Internet, billboards, the radio and sides of public transport. Children are considered one of the most vulnerable audiences and are seen as the original bespeak for marketers at present beca delectation they are vocal near what they hope their parents to buy and therefore influence their parents buying decisions, oftentimes cognise as pester power. This essay go forth use cross cultural evidence to address the problems children attend today in the world of advertising, primarily focusing on the effectuate of television advertisements as it is the predominant medium that advertisers hope on to market products to children.

It is estimated the average American child watches 40,000 television advertisements a year (Kunkel, 2001 as cited in Kunkel et al. 2004). Television advertisements introduction children in the beginning than the print media due to textural literacy not ontogenesis until after children wear become regular watchers of television. Adv ertisers are pertain with the effectiveness! of advertisements, with the intention of enhancing the purchase levels of their products, however, there are unintended effects that sink; materialistic attitudes and values, parent-child conflict, body image problems, unfit eating habits and the faculty to encourage alcohol consumption. This essay willing consider a few of these problems. These adverse effects have meant that the advertising industry...If you need to get a full essay, baseball club it on our website: OrderCustomPaper.com

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