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Sunday, February 9, 2014

Examination of Playstation 2's recent print advertising campaign.

This advertizing initially caught my eye because of its deliberate coupon fix c ar appearance. The first thing I sight was its rectangular voucher-like signifier and the scissor score marks nigh the outside of the coupon. This was a very clever technique to elevate the readers attention because we as consumers ar al government agencys sounding to limit something for nothing and are in that respectfore immediately emaciated to it. On average there are 22 billion vouchers and coupons distributed to consumers across Australia each course of study making it the roughly common and effective sales procession tool. Characteristics At a glance you will notice how simple the advertisement appears. in that location are no images or graphics and the hardly color used are black, white and pink. On juxtaposed recapitulation though you immediately notice the bold see publicise which reads He gets: A Playstation 2 for Christmas. You get: stimulus forward sex. Now anytime you find a way to raiment the lyric foreplay and sex into the same sentence you receipt tidy sum are going to notice it and take a impending look. Below these cardinal bold headings are two subheadings which take the signature of both the foreplay loving young woman and the videogame obsessed boyfriend. These headings and subheadings play on the age old trick trick that men dont like foreplay before sex. Sony are hard to use humour to show their female reference that this is the way to find a compromise where everyone is left touching slaked and having fun. With the introduction of sex to Playstations advertising campaign their tralatitious shibboleth Fun, anyone? takes on a whole new core and fag now be applied to both the gravid and receiving of a Playstation 2. By doing this Sony are hoping that female readers think that this is a fun, crazy, and overall a very appealing concept. But... If you want to get a full essay, o rder it on our website: OrderCustomPaper.com

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